This week I had one of my ministry classes find examples of clear communication. They were to find a video clip that demonstrated a clear communicator, show the clip to the class, and then describe what they saw in this person.
Here is a brief list of what Millennials value in communication.
- Clarity – keeping the idea or concept simple and to the point.
- Use of Visuals – they all love when the speaker uses objects to illustrate their point.
- Passionate – communication must come from the heart and exude passion and vitality.
- Embodiment – they all chose communicators who embody their message in their live. They want communicators to live out what they are speaking on.
- Creativity – words alone don’t work for Millennials, they want to see a creative demonstration.
- Authentic – the communicators were very real and down to earth in their communication style.
Finally, all of the communicators my Millennials selected were digital. Meaning, my students easily found a useable clip online on YouTube or Vimeo.
These communicators consistently put their content out into the virtual world for people to interact with. There was a public nature about these sermons, talks and messages. They were not confined to a particular church service or conference which only the attenders could benefit. Their material was published for the masses with the hope of encouraging and challenging more.
Conclusion: If you are going to communicate to Millennials and emerging generations, you must included these 6 characteristics. Otherwise, you probably won’t be heard.